From the category archives:

Authenticity

Word of Mouth: “Clear is the new clever.”

11.23.2009 Authenticity

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

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Interview/Giveaway: Currencies That Buy Credibility

11.18.2009 Authenticity

Note: You can maybe win a signed copy of this book. That’s at the bottom, but it’s fun to win stuff, so I wanted to point out the payoff at the end.
“Consumers don’t believe the promises anymore. If the ad says, ‘ninety-out-of-a-hundred people prefer fill-in-the-blank,’ we cynically assume that those 90 are the advertiser’s 90 [...]

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Message Fail: The Sinking Hippies

11.17.2009 Authenticity

Over at IFC’s blog yesterday, Vadim Rizov analyzed why Pirate Radio tanked. The trailer looked fun to me, but I worked in radio for twelve years.
He gives five reasons for the sinking ship of a film. The third one smacked me like a weed-covered shovel:
3. People are tired of self-congratulatory baby boomers.
Remember when “Taking Woodstock” [...]

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We Have Winners! Will’s 10 Rules …

11.16.2009 Authenticity

Last week, I asked you to help my five-year-old son, Will, and me come up with 10 Simple Rules for Being a Big Boy.
It was difficult sifting through the fine, fine suggestions posted both here and on facebook and through twitter.
But, Will was up to the task of selecting the simplest, bestest, biggest 10 that [...]

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What are the 10 Big Boy Bees?

11.13.2009 Authenticity

We could sure use your help today. The boy and I are nearly finished with a project that started last Friday.
His physical therapist - Miss Jennifer - started reinforcing three simple “Be” rules:
1. Be safe.
2. Be kind.
3. Be responsible.
The boy, being an overachiever like his mother, didn’t think these three went far enough. He wanted [...]

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Quotes of Gratitude

11.09.2009 Authenticity

Working on a project for a client this morning, and I came across several quotes about gratitude and thankfulness. I’ll spare you the things for which I’m thankful (though I’d love to hear yours), but I will share these with you. I don’t know about you, but Thanksgiving’s my favorite holiday of the year.
Make it [...]

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Social Media: Best/Worst Practices

11.06.2009 Authenticity

TopRank’s marketing blog published a fundamental foundation to grow your social media platform responsibly. If you’re struggling to grasp what it’s all about, know first you’re not alone by any stretch, but know, too, that you can use this stuff to help you for a lot less money than the cost of a big honkin’ [...]

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The Beauty of Small

11.04.2009 Authenticity

Leo of the many blogs wrote this on mnmlist.com a couple days ago. It seems like an awfully good Morning Meditation for the week:

Less can come in many forms. You can have fewer things, you can do fewer things, you can use fewer things, you can focus on fewer things.
But less isn’t just fewer: [...]

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DIY Word of Mouth Triggers for Your Small Business

07.25.2009 Authenticity

Morning. Happy weekend.
Saw these and thought about them for longer than usual. Then thought of you. Now I’m doing something about it. (Something as simple as typing a few words and hitting “send.”)
Some of these will seem so obvious, some you may be doing already … yet … the difference between getting by [...]

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Communicating In A Brave New(d) World

05.28.2009 Authenticity

I got introduced to Chris Brogan’s blog by my partner and noted freaking genius on marketing to women, Michele Miller.
He’s one of those few guys I almost don’t want to share with people. His stuff’s that good, but I’m sharing today’s post with you because it’s reinforcing principles Roy Williams taught us all five years [...]

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