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workshops

Ad Writing: Showing v. Telling

11.12.2009 Message Development Development

“Don’t tell her your courteous, son. Open her door.”
In other words, don’t tell her, son. Show her.
Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing that once provided a dozen meaty, actionable tips for making your ads more memorable. It’s since grown to an eighteen [...]

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