From the category archives:

Personal Experience Factor

A Wonderful 3-Step Holiday Challenge

12.03.2009 Authenticity

This is simply a good idea. Michele Miller of the Wonderbranding Millers issued this challenge yesterday on her blog:
Here’s a holiday challenge:

Either you or a staff person should quickly pull up a list of 22 names and phone numbers of your best customers.
Schedule and commit to 5 minutes per day, everyday, for the next 22 [...]

0 comments Read the full article →

How to Stop Facebook from using your photos in ads

11.23.2009 Nerdery

Starting today Facebook will use your photos in ads that will appear on the profile page of your contacts.
If you want to prevent this from happening, do the following: Settings => Privacy Settings=> News Feed and Wall => Facebook Ads => Choose “No one” and save changes.
Here’s a quick video tutorial.

Thanks to Bryan Eisenberg for [...]

0 comments Read the full article →

Word of Mouth: “Clear is the new clever.”

11.23.2009 Authenticity

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

0 comments Read the full article →

The Love of a Lifetime Customer

11.19.2009 Civics' Lessons

Read a simple-but-startling angle this morning on customer value.
Have you calculated what a customer’s worth over the course of her lifetime?
What if - just one time - you calculated your marketing budget off that amount?
In Embracing Lifetime Value, Seth Godin suggests this simple challenge:
So, a chiropractor might see a new patient being worth $2,500, [...]

0 comments Read the full article →

What are the 10 Big Boy Bees?

11.13.2009 Authenticity

We could sure use your help today. The boy and I are nearly finished with a project that started last Friday.
His physical therapist - Miss Jennifer - started reinforcing three simple “Be” rules:
1. Be safe.
2. Be kind.
3. Be responsible.
The boy, being an overachiever like his mother, didn’t think these three went far enough. He wanted [...]

11 comments Read the full article →

A Great Service Fallback

11.04.2009 Personal Experience Factor

Do you or does someone you know work for a service business?
Stock up on 9v batteries today or Monday at Costco, Sams, or one of them speciality battery stores. Stick a bunch in each truck and have your crews offer to change batteries in smoke detectors for customers - notably older customers who might not [...]

0 comments Read the full article →

Secret Ingredients

07.31.2009 Personal Experience Factor

“It’s the pizza, stupid … and maybe the beer.”
So begins the mission statement for one of Columbia, Missouri’s cultural icons: a self-proclaimed pizza dive known as Shakespeare’s Pizza.
People come from wide and far and close and narrow to line up to eat their pizza. No pasta. No burgers. No fried ravioli or stuff. Just pizza [...]

2 comments Read the full article →

Rage Against the Dying of the Write

07.27.2009 Personal Experience Factor

Time Magazine stages a funeral for handwriting.
 

Call me out of touch. Call me an old dude. Call me an anachronist. But:
No! Nothing better than sending/receiving a handwritten note/letter/card. Nothing.
Send one handwritten thing a day.
You’ll feel better for it.
If you need raw materials (and inspiration), try my friends at Botanical Paper Works.
Now, get off my [...]

0 comments Read the full article →

DIY Word of Mouth Triggers for Your Small Business

07.25.2009 Authenticity

Morning. Happy weekend.
Saw these and thought about them for longer than usual. Then thought of you. Now I’m doing something about it. (Something as simple as typing a few words and hitting “send.”)
Some of these will seem so obvious, some you may be doing already … yet … the difference between getting by [...]

0 comments Read the full article →

I Give You: The Urinal Gnat

09.04.2008 Personal Experience Factor

Blue_urinalA friend came to me yesterday to express her frustrations.

Work had her down, done, and all piffy.

We broke down and isolated her great, all-consuming irritants and found them, really, to be nothing more than urinal gnats.

Guys know.  Guys who either used to live in less-than-HGTV-worthy homes when they were younger or who frequented less-than-fancy bars when they were there yesterday know.

The urinal gnats hover in the john around said receptacles.  They never land.  They never bite you and leave red, stinging welts in your nether-regions that make you want to cry.

They won’t give you the Asian flu, rickets, or ADHD.

Even a urinal gnat with the most cranky disposition on its worst day does nothing more than float there giving you something to look at while you keep your eyes front, thank you.

But, in your mind, you can allow urinal gnats to grow to prodigious horse-flies that buzz like chain-saws - disrupting your disruption with their menacing tendency to land and grab hold of something.

Same is true of my friend.

Her problems were no more than a small series of inconveniences in an otherwise pretty good job.  Most everyone loves and respects her.  She’s good at what she does.

It happens to all of us.

But if you don’t communicate … if you let the pool of problems fester in the heat and humidity of your workplace … they can buzz over the sacred dividing line and creep into my - your co-worker’s - urinal.

Or, worse, a customer’s.

Your customer doesn’t really care all that much if you’re having a bad day.  They don’t care if you’ve answered their question 273 times already today.  They’ve come to you wanting to buy from you, and there will either be a connect or disconnect between you and them that happens almost imperceptibly in the first three seconds of your time together.

So, if you have real problems, fix them away from the other patrons, please.

If you have a few small inconveniences, though, just don’t forget to flush and wash your hands of them before returning to work.

Don’t make mountains out of molehills.

Don’t make horseflies out of urinal gnats.

And, please, tip your bartenders and waitresses … provided they’ve washed their hands.

0 comments Read the full article →