From the category archives:

Media

Customers: Relational, Transactional, Social

11.24.2009 Marketing

As we peer out over the edge of the holiday season, in addition to readying ourselves for turkey and football and games, we’re thinking an awful lot about how our business, clients and customers will fare financially.
We’re also thinking about social media, or more correctly, practical applications of social media. Here in my midwestern college [...]

0 comments Read the full article →

Word of Mouth: “Clear is the new clever.”

11.23.2009 Authenticity

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

0 comments Read the full article →

Message Fail: The Sinking Hippies

11.17.2009 Authenticity

Over at IFC’s blog yesterday, Vadim Rizov analyzed why Pirate Radio tanked. The trailer looked fun to me, but I worked in radio for twelve years.
He gives five reasons for the sinking ship of a film. The third one smacked me like a weed-covered shovel:
3. People are tired of self-congratulatory baby boomers.
Remember when “Taking Woodstock” [...]

0 comments Read the full article →

Social Media: Best/Worst Practices

11.06.2009 Authenticity

TopRank’s marketing blog published a fundamental foundation to grow your social media platform responsibly. If you’re struggling to grasp what it’s all about, know first you’re not alone by any stretch, but know, too, that you can use this stuff to help you for a lot less money than the cost of a big honkin’ [...]

0 comments Read the full article →

“It still tragically involves a lot of Canadians.”

11.04.2009 Marketing

“On their enormous billboard thighs, it will say Colbert Nation.”
So said Stephen Colbert yesterday - announcing an agreement to sponsor the U.S. Speedskating team in Vancouver in 2010 after two different banks failed on their promise to deliver funding to the team.
The show, network, and host are not simply writing a big check. According to [...]

0 comments Read the full article →