Posts tagged as:

Showing vs. Telling

Ad Writing: iDramatizing the Benefit

11.13.2009

Yesterday, I showed you how eBay demonstrated the visceral difference between showing and telling in advertising. Today, I’d like you to take a look at my favorite example from the last 10 years. While Archos was intellectually bullet-pointing the features of their new-fangly mp3 players, another company took a decidedly different approach to marketing theirs. [...]

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Ad Writing: Showing v. Telling

11.12.2009

“Don’t tell her your courteous, son. Open her door.”
In other words, don’t tell her, son. Show her.
Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing that once provided a dozen meaty, actionable tips for making your ads more memorable. It’s since grown to an eighteen [...]

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