11.20.2009
Books
On Thursday, November 19th, Emily Poore (www.ColumbiaMOChamber.com) wrote:
Hi Tim,
I heard your talk at the Women’s Network luncheon on THE PENDULUM – MARKETING IN 2009 AND BEYOND. I really liked your examples throughout history of the two different sides and how it swings back and forth, and I wanted to learn more about this idea. [...]
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11.18.2009
Marketing
Note: You can maybe win a signed copy of this book. That’s at the bottom, but it’s fun to win stuff, so I wanted to point out the payoff at the end.
“Consumers don’t believe the promises anymore. If the ad says, ‘ninety-out-of-a-hundred people prefer fill-in-the-blank,’ we cynically assume that those 90 are the advertiser’s 90 [...]
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