Goodbye Twenty Minutes of Your Life: Old Spice

02.20.2010 Work

The making of the Old Spice “I’m a Man” commercial from the Superbowl. Pretty much one take with very little CGI.

Speaking of takes, my buddy Scotty has an interesting one on this commercial and another and what’s good and/or bad.
Hmm … Happy Saturday. I’m on a computer.

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Charlie Makes a Difference

02.19.2010 School

I like it when dots connect … especially on Fridays. Don’t you?
My friend Charlie (I really think you’d like Charlie, by the way, but then again, it’s kinda hard to dislike someone named Charlie, isn’t it?) posted a YouTube link to a video by The Weepies to his facebook status last night.
Charlie wrote:
“Hard to say [...]

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Want To Be A Sales Wizard?

02.18.2010 School

Do you simply think … no, do you simply know there has to be a better way to sell?
Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you!
Would you like to be one of twelve [...]

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Can you get to 50? What’s it take?

02.17.2010 Home

Weather extended my parents’ 50th anniversary celebration a couple extra days, and we got back to Mizzou last night. I spent a lot of time wondering on the eight-hour drive home:
What does it take – in the age of divorce – to get to 50 years of marriage?
And …
What does it take – in the [...]

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It Was 50 Years Ago Today

02.13.2010 Family

They said, “I do.”
And they’re the reason I’m here, sure, but they’re also the reason I like to think I’m polite and respectful and curious and, on occasion, a little funny. They’re also the reason I have two siblings – older siblings … much older siblings – whose reputations and good deeds I’ve tried to [...]

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6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Oh. You Want To Be A Writer?

02.11.2010 Play

Seems like I’ve met a bazillion people who want to be writers. It’s just that very few of them want to, you know, write.
I’m excited whenever I meet someone who’s started taking small steps towards actually doing the thing. Actions arouse my interest.
You want to write? Write. That’s really it.
“But how do you figure out [...]

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Small Business Social Media Pt. 2: “Mission. Not Measurement Alone.”

02.11.2010 Social Media

My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media.
Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, [...]

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Small Business Social Media: “There Is No Wizard!”

02.10.2010 Social Media

Last week, I sat through a presentation on social media put on by a local community magazine – many towns have them – that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events.
The presentation left [...]

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Godin: The Least I Could Do

02.09.2010 Work

Love this, but Seth Godin posted it over the weekend, so in case you missed it …
One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.
No sense putting [...]

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