If you’ve ever attended one of our classes or little talks, you know my fondness for at least a working understanding of neuroscience. Over the years, a couple folks have remarked something to the effect:
"What’s the deal with all this brain stuff? Can you just write me some funny ads?"
Maybe. But first, I want you to understand how memory and perusasion actually work inside the human mind. My question back to you might be: Why hasn’t anyone you’ve previously hired to help you with your marketing and advertising studied the actually wheels and pulleys behind what makes people do the things they do?
"I don’t know."
Mmm-hmm. Roy H. Williams taught me to study brain function in 1998. He started his research two years earlier, and his quest to find what makes people do the things they do continues in today’s Monday Morning Memo:
| Science Proves the Wizard Right Again |
| Okay, let’s be clear about this: I’m proud of myself today. So proud, in fact, that you might want to skip reading this memo because all I’m going to do is strut. It could become sickening. Seriously. Frankly, I can’t believe you’re still reading after a warning like that. First it was Dr. Burkhardt Maess of the Max Planck Institute for Cognitive Neuroscience Now neurologist Friedemann Pulvermuller of the Medical Research Council in Cambridge has shocked the s… |
continue with this issue… |