From the monthly archives:

February 2010

Heart: Interview with Michele Miller, Part 2

February 26, 2010

In part one of my interview with noted expert on marketing to women, Michele Miller, we discussed focus, saying ‘no’ and Sweden. Today we look at who’s doing it right and what it takes to - at the end of the day - lay down your head with happiness.
Tim: Who gets it right, Michelle if [...]

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Stories From Home.

February 25, 2010

I’m on the last night of a road trip to Austin, Texas. It’s been my first plane trip since baby Sarah was born in September.
I miss my family. Emails like this about our 5-year-old son, Will, make it a little easier … and a little harder …
From: Deidre Miles
Date: February 25, 2010 9:46:34 PM CST
To: [...]

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Focus: Interview with Michele Miller, Part 1

February 25, 2010

From Michele Miller’s blog Wonderbranding:
There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and advertising campaigns out there today.
To really capture the heart of a female customer, you have to get to know her from the inside out, [...]

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The Meeting That Saved My Career

February 24, 2010

Almost two years ago today, I sat down with Michele Miller and she shook me out of a whining, wandering, meandering, namby-pamby funk. She told me a lot of things that day. She scolded and shook and snapped me the heck out of a dangerously downward spiral.
Michele Miller kept me from working at Best [...]

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Big Learnin' In Texas

February 24, 2010

In Austin, Texas, for meetings with my partners. We get together twice a year to discuss what’s working, what isn’t, and why for the couple hundred owner-operated clients we have between us.
We’re all paid on our clients’ growth. If they don’t make more money, we don’t make more money, so I look forward to [...]

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Sneak Preview of The Pendulum

February 22, 2010

On Wednesday, March 10th, I’ll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren’t working nearly as well as they used to work.
We’re going to take step waaaaay back and look at the driving forces that have made western society what it is [...]

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Goodbye Twenty Minutes of Your Life: Old Spice

February 20, 2010

The making of the Old Spice “I’m a Man” commercial from the Superbowl. Pretty much one take with very little CGI.

Speaking of takes, my buddy Scotty has an interesting one on this commercial and another and what’s good and/or bad.
Hmm … Happy Saturday. I’m on a computer.

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Charlie Makes a Difference

February 19, 2010

I like it when dots connect … especially on Fridays. Don’t you?
My friend Charlie (I really think you’d like Charlie, by the way, but then again, it’s kinda hard to dislike someone named Charlie, isn’t it?) posted a YouTube link to a video by The Weepies to his facebook status last night.
Charlie wrote:
“Hard to say [...]

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Want To Be A Sales Wizard?

February 18, 2010

Do you simply think … no, do you simply know there has to be a better way to sell?
Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you!
Would you like to be one of twelve [...]

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Can you get to 50? What's it take?

February 17, 2010

Weather extended my parents’ 50th anniversary celebration a couple extra days, and we got back to Mizzou last night. I spent a lot of time wondering on the eight-hour drive home:
What does it take - in the age of divorce - to get to 50 years of marriage?
And …
What does it take - in the [...]

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