What’s Your Cinderella?

Home + Life

Lots of people will be calling in well these next couple days across America as arguably the greatest competition in sports tips off in the first and second rounds of the NCAA Men’s College Basketball Tournament. It’s that most wonderful time of the year when we get together and celebrate that most hallowed of virtues: [...]

Read the full article →

“I want to do what you do.”

Home + Life

I hear this a lot. I’ll hear it at least a half-dozen times next week when my wife and I visit San Antonio for the International Water Quality Association convention to deliver the opening keynote address. My wife says it’s because sometimes I make it look too easy, so it makes others feel like they [...]

Read the full article →

Covering the iPad 2

Home + Life

Maybe this is weird, but for me the coolest thing about the unveiling of Apple’s next generation iPad yesterday wasn’t: Its improved graphics capabilities Its front- and back-facing cameras Its improved processing speed or the fact that it keeps the same eons worth of battery life The fact that its both thinner and lighter than [...]

Read the full article →

Proofreading Tips

Small Business Help

This week my wife got a very handsome direct mail piece from a local bank. It had a typo. Boy, have I been there. I’ve made that same mistake. Here are a couple proofreading tips for you. 1. Don’t let the writer proof his or her own work. Writers see things as they should be [...]

Read the full article →

21 Killer Recruitment Questions

Small Business Help

Years ago, before I had some success helping my clients write ‘those weird kinds of’ recruitment ads, Roy H. Williams confirmed what I intuitively suspected: the best ads aren’t about the position but about the person you hope to hire. Write your ads about your ideal person. To be specific, you’ll need to ask yourself [...]

Read the full article →

Twitter Tip #120: Make It Easy To Share

Small Business Help

Next week in San Antonio, I’m delivering a keynote address to about a thousand leaders of the water industry. I’ll show them examples of how it’s never been easier or more affordable to share a message when you have a message worth sharing. Here’s a simple example of making it easier to share your message [...]

Read the full article →

So, I’m Teaching This Class …

Small Business Help

Starting March 14, I’m teaching a course that will help you speak more powerfully, connect more authentically and write more persuasively. At least that’s what the course description says. It’s chock-full of impressive adverbs. Plus, you can attend wearing only your underthingies. The fine folks at Wizard Academy have finally shown a demonstrable lapse in [...]

Read the full article →

How I Quit Smoking: The Monday Meditation

Home + Life

Three years ago today, I quit smoking. It shocked people who knew me. Few believed - including me initially - I could do it. I started when I was eighteen and never looked back. Of course, quitting saved my life, but it did more. Here’s a quick digest of how I did it and what [...]

Read the full article →

Live Blog: Mommy’s Day Away

Home + Life

Like most mamas, Dee works really, really hard to make sure our children don’t eat each other. Saturday, she set out for a richly-deserved day and night away from us. We hope she comes back. I thought I would sorta try my hand at mommy-blogging while she was away so, when she got back, she [...]

Read the full article →

My Favorite Super Bowl Ad

Small Business Help

I love the concept. I love the copy. I love everything about it. It made me want to check out the car. I just wish the Chrysler Eminem Detroit Love Story had been for Ford. Sorry. I also loved the VW ad. But I was bummed they showed the short version, and I think it’s [...]

Read the full article →

← Previous Entries

Next Entries →